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Responsible AI Statement

At Progressive Church Media, we believe technology should serve the work of justice, inclusion, and faithful community building.

Our AI-powered tools, including PCM Imago, are designed to help churches create visual media that reflects the diversity of God’s people and the values of progressive Christianity.

We use artificial intelligence to assist with creative workflows, but we believe human discernment remains essential. Every image generated through our tools should be reviewed and thoughtfully used by church leaders, communicators, and volunteers.

We intentionally design our systems to:

  • Encourage diverse and inclusive representation
  • Avoid harmful stereotypes and exclusionary imagery
  • Support worship, education, and ministry communication
  • Promote dignity, justice, and belonging

We also implement moderation safeguards to prevent the creation of harmful or abusive content.

Artificial intelligence is not theology. It is a tool. Our goal is to use it responsibly to help churches communicate hope, justice, and sacred imagination in a changing digital world.

PCM Imago AI Usage Guidelines

PCM Imago is an AI-powered image creation tool designed specifically for progressive Christian communities. These guidelines help ensure that the tool is used in ways that reflect the values of dignity, justice, and faithful imagination.

Our goal is simple: Use technology to serve the work of love, liberation, and belonging.


1. Use AI to Support Ministry

PCM Imago is designed to help churches create visuals for:

  • worship slides
  • church social media
  • livestream graphics
  • educational resources
  • church communications and events

The tool should be used to support ministry, storytelling, and community life.


2. Honor the Dignity of All People

Images created with PCM Imago should respect the dignity of every person.

Please do not use the tool to create imagery that includes:

  • hate speech or discrimination
  • degrading portrayals of individuals or groups
  • harmful stereotypes
  • harassment or intimidation

Our faith traditions call us to treat every person as beloved.


3. Avoid Exploitative or Sexualized Content

PCM Imago is built for church communication and ministry use.

The tool should not be used to generate:

  • sexually explicit imagery
  • fetishized or exploitative portrayals of people
  • images intended to shock, humiliate, or demean

Such content may result in loss of access to the tool.


4. Be Thoughtful With Sacred Imagery

Many PCM Imago presets involve biblical or theological themes.

When generating sacred imagery, we encourage users to approach these themes with care and respect for the diverse ways Christian communities understand these stories.

AI images should support worship and reflection rather than trivialize sacred narratives.


5. Represent Communities With Care

PCM Imago intentionally encourages diverse and inclusive representation.

When generating images that depict people, please strive to avoid:

  • stereotypes
  • tokenized representation
  • exploitative portrayals of marginalized communities

Images should reflect the beauty and dignity of human diversity.


6. Review AI Images Before Using Them

Artificial intelligence can sometimes produce unexpected results.

Before using generated images in public communications, please review them carefully to ensure they are:

  • accurate
  • appropriate for your audience
  • aligned with the message you intend to communicate

Human discernment is always more important than automation.


7. Respect the Limits of AI

AI tools are creative assistants, not theological authorities.

PCM Imago can help spark visual imagination, but it should never replace the wisdom, care, and leadership of the people who guide faith communities.

Technology can support ministry—but it cannot replace community, compassion, or discernment.


Our Commitment

Progressive Church Media designs its AI tools to reflect the values of progressive Christianity:

  • inclusion
  • justice
  • dignity
  • creativity
  • faithful imagination

We believe technology can help churches communicate hope in new ways when it is used responsibly.

Thank you for helping ensure that PCM Imago remains a tool that serves communities with care.

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Progressive Church Media